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Footwear

Stylo: Pakistan's largest footwear chain rebuilt social proof from scratch

Stylo built a high-velocity review program across their Shopify Plus storefront and retail outlets, going from zero verified reviews to a category-leading social proof engine.

31K+
Reviews
$350K+
Attributed
20%
Photo/video
Stylo brand visual
Industry
Footwear
Products
Footwear, bags, and accessories
Location
Pakistan · 300+ outlets across 100 cities
Integrations
Gingko Retail, Meta, Shop App
Website
stylo.pk
Challenge

What was getting in the way

Stylo is Pakistan's largest footwear chain with 300+ outlets across 100 cities, but their Shopify Plus storefront launched without any social proof tooling. They had zero reviews, zero UGC, and no product page signal to back the price tag on premium SKUs. Customer questions on product pages went unanswered. The thousands of retail customers visiting outlets daily had no scalable way to feed reviews back to the brand.

Solution

What Quoli shipped

Quoli rolled out across the full stack. Reviews collected post-purchase via email and SMS, with photo and video discount rewards driving 20% of submissions to include media. Questions deployed on every product page with AI Replies drafting answers in Stylo's voice and clearing the response queue. UGC Ads turned five-star photo reviews into Meta-ready creative on autopilot. Store Reviews shipped QR codes across 300+ retail outlets, geo-tagging feedback by location. Custom Sender Domain meant every review request came from the store's own branded sender, lifting open rates and trust. Quality attributes consistently scored Excellent across the catalog.

Quoli stack Stylo runs

Reviews collect via email, SMS, and Store Review QR codes across retail outlets. Questions on every product page surface answers drafted by brand-trained AI Replies. UGC Ads turn the strongest photo reviews into Meta-ready creative. Custom Sender Domain keeps every review request branded with the store's own domain.

How Stylo went from zero reviews to a 31K-review social proof engine

Stylo had no reviews, no UGC, and no product page social proof. Just premium SKUs and a Shopify Plus storefront waiting for buyers to convert. They turned on Quoli's full stack: post-purchase Reviews collected via email and SMS, Questions answered with brand-trained AI drafts, UGC Ads turning photo reviews into Meta-ready creative, Store Reviews across retail outlets via QR codes, and a Custom Sender Domain so review requests came from the store's own branded sender.

31K+
Reviews
$350K+
Attributed
400K+
Influenced orders
20%
Media submissions
90%
Recommend rate
3-4%
Submission rate

Quoli makes gathering customer reviews easy by driving more feedback from multiple channels. The team handled migration in a single day with zero data loss.

Ecommerce Lead, Stylo
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