Quoli vs Loox
Both apps collect reviews on Shopify. Loox is a mature, broad platform with referrals and upsells built in. Quoli goes deeper on social proof itself: Questions on every product page, brand-trained AI, vertical attributes, and a starter plan that scales meaningfully before the price jumps.
- Photo and video review collection with discount rewards
- Built-in Referrals product for post-purchase loyalty
- Built-in Upsells for AOV lift at checkout
- AI Sorting, AI Highlights, AI Translations on Convert tier
- Loyalty Lion, TikTok Shop, and Omnisend integrations
- 100,000+ merchants, 4.8 stars across 7,700+ App Store reviews
- Questions & Answers as a first-class product on every page
- Brand-trained AI for replies and Questions answers
- Vertical Attributes (fit, skin type, taste, room) with filtered review feeds
- Nuggets: AI-extracted one-line review snippets above add-to-cart
- $10/mo Starter and $30/mo Growth tiers (vs Loox's $39.99 + $49.99)
- Compliance dictionary for beauty, supplements, and regulated categories
Side by side, feature by feature
We compared every feature both apps publicly list, side by side, and called out which tier each one unlocks on. Honest column for column, no marketing fluff.
Pricing, tier by tier
Quoli's middle tiers cost less than Loox at every step. At the top tier both land in the same place, but only Quoli ships a brand-trained AI for replies and Questions.
Friendly Patch switched from Loox and let customer photos drive every wellness review.
Friendly Patch migrated off Loox to Quoli's full stack. Reviews now collect post-purchase via email at strong submission rates, the majority including photo or video, with Attributes capturing effectiveness and concerns and Nuggets pinning the strongest one-line proof above the buy button.
Read case studyWhat you get on Quoli that Loox doesn't ship
Loox doesn't ship native product-page Questions. Quoli has it as a dedicated product with moderation, alerts, and brand-trained AI drafts on Unlimited.
Fit, body type, skin type, taste profile, room. Aggregated as filter pills above the buy button. The next shopper sees reviewers built like them.
Quoli trains a model on your reviews, replies, FAQs, and product copy. Loox's AI Replies generate from generic templates, not your brand voice.
AI extracts the strongest one-line review snippets. Place above add-to-cart. Recycle into Klaviyo subjects and Meta UGC ad creative.
Beauty, supplements, and finance get a regulated-term dictionary that auto-flags drug claims and treatment language before publish.
Questions and Attributes start on Quoli's $10 Starter. UGC Ads and Nuggets unlock at $30 Growth. Loox doesn't ship those products.
Comparing Quoli and Loox? The five we hear most.
What operators ask before they switch. From AI to migration to whether Quoli replaces Loox's referrals and upsells.
Can I import my Loox reviews and photos into Quoli without losing data?
Yes. White-glove migration on paid plans handles every step: export from Loox, import to Quoli with verified-buyer flags, photo and video preservation, replies kept intact, and URL redirects so SEO equity carries over. Most stores migrate in under a day with zero data loss. Stylo moved 12K+ reviews and every photo in a single day.
How does Quoli's AI compare to Loox's AI Replies?
Loox ships AI Replies, AI Sorting, AI Highlights, and AI Translations on its Convert tier ($49.99/mo). They draft from generic templates and apply globally. Quoli's AI Replies (Unlimited only) trains a model on your reviews, replies, FAQs, and product copy, then drafts review replies and Questions answers in your voice. The brand-tuning is the difference: drafts read like you wrote them, not like a generic LLM did.
Is Quoli's starter pricing really lower than Loox?
Yes. Quoli ships a $10/mo Starter (1,000 monthly orders, includes Questions and Attributes). Loox doesn't have a tier between its $0 Beginner (100 orders) and $39.99 Scale (300 orders). At Quoli's $30 Growth tier you also get UGC Ads, Nuggets, and Klaviyo, which Loox doesn't offer at any tier.
Does Quoli have referrals and upsells like Loox?
No. Loox bundles Referrals and Upsells into the same app. Quoli is focused on social proof itself: reviews, Questions, attributes, nuggets, UGC ads, and AI responses. If referrals or upsells are core to your stack, Loox keeps that bundled. If those live in a dedicated tool already (e.g., Yotpo Loyalty, ReConvert), Quoli plus your loyalty app is usually cheaper than Loox alone.
Will Quoli's widgets slow down my store more than Loox?
Both apps are Built-for-Shopify-certified theme app extensions. Quoli ships sub-50ms LCP impact, sub-100ms INP, no iframes, and no render-blocking scripts. Loox publishes similar performance characteristics. Lighthouse impact is comparable. Run the test on your storefront either way.
Let your customers do the selling
Install free on Shopify. 14-day trial on every paid plan. White-glove migration on day one.