One model, trained on your brand. Drafts every reply and answer
Quoli reads your reviews, your past replies, your FAQs, and your brand-voice docs. Then drafts replies to every new review and answers to every new question. Approve, edit, publish. Even the 1-stars.
The drafts read like you wrote them
Generic LLM tone erodes trust in a heartbeat. Quoli trains a model on your store, retrains anytime, and every source you add makes the next draft sound more like you.
- Your past reviews and replies
- Your FAQs, help center, product copy
- Your brand voice doc (optional)
Eight tools that make 100% response rate realistic
From the brand-voice training that makes it sound like you, to the auto-publish toggles that scale it across every review and every question.
Inbound review lands. The brand-tuned model drafts a reply tuned to the rating, the topic, and your tone.
On-PDP question gets a draft answer grounded in your FAQs, product copy, and past Questions. Approve, edit, publish.
Same brand voice runs across reviews, questions, and your future content surfaces. Train once, ship everywhere.
Tone-aware drafting for tough feedback. Acknowledges the issue, takes responsibility, offers concrete remedy.
Reply or answer in the customer's language automatically. Matches register and regional idiom.
Knows your category. Won't make a beauty cure claim or a supplement-grade health promise.
Configurable confidence threshold per rating tier. High-confidence drafts auto-publish; the rest queue for you.
See response time, repeat-purchase rate of replied reviewers, and which response styles drive the best signal.
From train to first published draft
Quoli ingests your reviews, replies, FAQs, and any voice docs you upload. Confirm tone with a five-question survey. Done in an afternoon.
Every new review and every new question gets a draft in seconds, tuned to the rating or topic and grounded in your data.
Confidence score per draft. Auto-publish above your threshold; route the trickier ones to your queue. Every action logged.
Four inbounds, four right answers
One brand-trained model. Drafts adapt to whether you're replying to a review or answering a question, and to the tone the moment calls for.
Built-in guardrails
AI drafts are powerful and risky. Quoli stacks moderation, compliance dictionaries, and confidence thresholds so the wrong response never goes live.
- Confidence threshold per category. Set the bar. Auto-publish only above 95% match.
- Compliance dictionary. Beauty, supplements, finance. Flagged terms get manual review.
- Audit log of every draft. Every draft, edit, and publish event captured for compliance.
- Human-in-the-loop by default. Auto-publish is opt-in per rating tier and per product.
Pakistan's largest footwear chain rebuilt social proof from scratch
Stylo built a high-velocity review program across their Shopify Plus storefront and retail outlets, going from zero verified reviews to a category-leading social proof engine.
Read case studyDifferent stores, different inbound mixes
Brand model cites your size chart and review data on the trickier ones.
Compliance dictionary catches drug claims before publish, every time.
40+ languages, native register, grounded in your tasting notes.
1-2 star to ops Slack. Public reply drafts in parallel.
Questions before you install? We've got answers
What every operator asks before turning AI Replies on, from how the brand model is trained to compliance, languages, and what makes it Unlimited-only.
What plan is AI Replies on?
Unlimited plan only. The brand-trained model is compute-heavy and ships exclusively with our top tier. See pricing for the full breakdown.
How does Quoli train the model on our brand?
We index your existing reviews, replies, FAQs, help docs, product copy, and any brand-voice guidelines you upload. You confirm tone with a five-question voice survey in the admin. Retrain anytime; we also auto-retrain weekly as new reviews accumulate.
Does this cover both review replies and question answers?
Yes, one model, both surfaces. The same brand-trained voice drafts replies to incoming reviews and answers to incoming product page questions. Train once, ship across both inboxes.
What if the AI says something off-brand or risky?
Compliance dictionary catches regulated terms before publish. Confidence threshold prevents low-confidence drafts from auto-publishing. Audit log captures every draft and edit. Manual approval handles the rest.
Will customers know it's AI-drafted?
By default, replies and answers appear from your brand name. There's no AI badge unless you opt in. Drafts are always human-approved (or auto-published only above your set confidence threshold), so the response is genuinely yours.
More from the platform
One photo collected at review time powers your PDP, your paid ads, your AI responses, and your storefront. Each product ships great alone, but the lift compounds when they run together. See every product
Let your customers do the selling
Install free on Shopify. 14-day trial on every paid plan. White-glove migration on day one.