CoNatural: Migrated off Fera and unlocked industry-best submission rates
CoNatural migrated their existing review base off Fera and doubled it on Quoli. Today they collect at industry-best submission rates with photo and video reviews driving real revenue attribution.
What was getting in the way
CoNatural's clean beauty product pages were on Fera with thousands of legacy reviews and limited tooling for the way modern beauty shoppers buy. Reviews lacked attribute structure, photo and video reviews were rare, and there was no way to turn five-star photo content into ad creative. The migration question was: switch and risk losing reviews, or stay and ship slower.
What Quoli shipped
CoNatural migrated their existing review base off Fera with zero data loss, then doubled it on Quoli. Reviews collected post-purchase via email lifted submission rate to 9% with 12% including photo or video. Attributes captured skin type and concern on every review so the next shopper saw matched-skin reviewers above the buy button. AI Replies drafted brand-voice responses to every review and question. UGC Ads turned five-star photo reviews into Meta-ready creative on autopilot. Average rating settled at 4.6 and 92% of buyers said they'd recommend the brand.
Quoli stack CoNatural runs
Reviews collect post-purchase via email at industry-best submission rates. Attributes capture skin type and concern on every review so the next shopper sees matched reviewers above the buy button. AI Replies drafts brand-voice responses. UGC Ads turns photo reviews into Meta-ready creative on autopilot.
How CoNatural turned 10K+ reviews into a $75K+ revenue
CoNatural was on Fera with thousands of legacy reviews and limited tooling for the way modern beauty shoppers actually buy. They migrated their existing review base to Quoli without losing a star, then turned on Quoli's full beauty stack: post-purchase Reviews via email, Attributes capturing skin type and concern on every review, AI Replies drafting brand-voice responses, and UGC Ads turning photo reviews into Meta-ready creative.
We migrated off Fera in a single window with zero data loss. The Quoli stack let us collect attributes, draft replies in our voice, and turn five-star photo reviews into ad creative. The product pages feel like ours now.
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