Friendly Patch: Switched from Loox and let customer photos drive every wellness review
Friendly Patch migrated from Loox to Quoli and rebuilt product page social proof around effectiveness and concern attributes. Today the majority of reviews include photo or video, and verified-buyer signal anchors every product page.
What was getting in the way
Wellness patches are an unfamiliar format for most shoppers. Friendly Patch's product pages needed real proof from real customers, not influencer testimonials, and the existing Loox setup limited widget options and review structure for a category that lives on trust.
What Quoli shipped
Friendly Patch migrated off Loox to Quoli's full stack. Reviews collected post-purchase via email at strong submission rates with the majority including photo or video. Attributes captured effectiveness, concerns, and category on every review so the next shopper saw matched-need reviewers above the buy button. Questions deployed across product pages so shoppers could ask before buying. Nuggets pinned the strongest one-line photo proof above the buy button.
Quoli stack Friendly Patch runs
Reviews collect post-purchase via email at strong submission rates with the majority including photo or video. Attributes capture effectiveness, concerns, and category on every review so the next shopper sees matched-need reviewers above the buy button. Questions deploy across product pages so shoppers can ask before they buy. Nuggets pin the strongest one-line proof above the buy button.
How Friendly Patch made customer photos the centerpiece of every wellness review
Friendly Patch migrated off Loox to Quoli and turned on the full stack: post-purchase Reviews collected via email with the majority including photo or video, Attributes capturing effectiveness, concerns, and category on every review, Questions deployed across product pages so shoppers can ask before they buy, and Nuggets pinning the strongest one-line proof above the buy button.
Review widgets look fantastic and uplift user experience. Onboarding is incredibly smooth, and the impact on our conversion rate is already showing.
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