There are 70+ page builder apps in the Shopify App Store as of 2026. Most of them promise the same thing: drag-and-drop landing pages, no code required, conversion-optimized templates. The reality is messier. Some bloat your theme with unused JavaScript and tank Core Web Vitals. Some lock you into a layout system you can't escape. A few are genuinely good.
We tested every page builder we could install across a clean Shopify development store and a live store running 50,000+ monthly sessions. The criteria: how fast the pages render, how cleanly they integrate with the Theme App Extension layer (which is where Quoli widgets live), and how much they actually move conversion when you ship a real page through them. Here's the ranked list.
How we tested#
Every builder got the same brief: rebuild a single product landing page that already converts at 3.4% on the brand's existing theme. Same hero, same media, same trust strip, same review surfaces, same CTA. We measured: Largest Contentful Paint (LCP) on a 4G throttle, Cumulative Layout Shift (CLS), conversion delta after a 14-day A/B test against the original page, and ease of dropping a Quoli reviews widget block into the layout.
- Performance: LCP and CLS measured via Chrome Lighthouse on a Moto G4 4G profile.
- Conversion: 14-day A/B test on Shopify Plus stores with at least 800 sessions/day.
- Quoli compatibility: Whether Theme App Extension blocks render cleanly inside the builder's sections without z-index, padding, or hydration conflicts.
- Pricing: Cost at the tier most stores end up on (typically $40 to $90/month).
1. Replo#
Replo is the builder we recommend most often to brands doing $5M+ in annual revenue. It's the cleanest performance profile of any builder we tested (LCP under 1.6s on a basic landing page) and it ships pure Liquid output instead of injecting a runtime, which means the Theme App Extension wires up cleanly and Quoli widgets render without conflict. The template library leans toward DTC fashion and beauty, but the editor is flexible enough to build anything.
The downside: Replo is the most expensive builder on the list (starts at $99/month) and the editor has a steeper learning curve than PageFly or GemPages. If you have a marketing team that owns landing pages full-time, the price is justified. If not, look further down the list.
2. PageFly#
PageFly is the most-installed page builder on the App Store and it earned that ranking honestly. The free tier is genuinely usable, the template library is enormous, and the editor is the most beginner-friendly of any tool we tested. Performance is good (LCP around 2.0s) and Quoli widgets drop in cleanly via the section-level integration.
Where PageFly stumbles is on truly custom layouts. The visual editor is locked to a column system that makes asymmetric or overlapping designs painful. For 90% of merchants, this is fine. For brands trying to ship something visually distinctive, you'll hit a wall.
3. GemPages#
GemPages is the closest direct competitor to PageFly and trades blows on most metrics. The editor feels slightly more polished, the templates skew more modern, and the AI-generated section feature actually produces usable layouts (most builder AI is decorative, GemPages is functional). Performance is comparable to PageFly.
We pick GemPages over PageFly for stores in beauty, wellness, and food where the template aesthetic matters more, and for teams that want the AI section helper. PageFly stays our pick for utility-driven categories where templates need more configuration.
4. Shogun#
Shogun was the original Shopify page builder and still has the largest enterprise install base. The editor is mature, the team plan supports proper roles and permissions, and the multi-store sync is best-in-class for brands running multiple regional storefronts. If you're on Shopify Plus and operating in 3+ markets, Shogun is the safest pick.
Performance is the weakest of the top five (LCP often pushes past 2.4s on image-heavy pages) because Shogun ships its own runtime to power the editor. For most stores this is acceptable, but it's measurable. Quoli widgets work fine; you just want to lazy-load them below the fold.
5. Zipify Pages#
Zipify Pages is built by the team behind ClickFunnels-flavored DTC marketing, and it shows. The templates are direct-response oriented (think long-form sales pages, story-led product pages, video-heavy launches) and the conversion data inside the app is the most thorough of any builder. If you're running paid media at scale and need a builder that thinks like a copywriter, Zipify is the pick.
It's not the right tool for brand-led merchants who want elegant minimalism. The templates lean loud, and dialing them back to a quieter aesthetic is more work than starting from a different builder.
Don't install three builders "to compare." Each one injects scripts and section types into your theme that don't get cleaned up when you uninstall. Pick one based on the criteria above, install it, and stick with it for at least 90 days before reconsidering.
What about EComposer, Foxify, LayoutHub, etc?#
There's a long tail of newer builders that are perfectly fine but didn't change our top five. EComposer is the most credible challenger (good performance, growing template library, generous free tier) and is worth a look if pricing is the binding constraint. Foxify and LayoutHub are competent but don't differentiate enough on any axis to displace the incumbents.
Which builder ships the most conversion lift?#
Across our 14-day tests, Replo and Zipify produced the largest conversion deltas (4 to 8% lift versus the original theme page) on the stores we tested. PageFly and GemPages were close behind (2 to 5%). Shogun was the smallest lift (1 to 3%) but the most consistent. The headline: every builder in this list will lift conversion if you put the work into the page. The builder is the canvas, not the painter.
If you're picking a builder specifically to ship review-led product pages and social-proof landing pages, browse the Quoli widget library first to understand which surfaces you'll be embedding. Most teams underuse the carousel and Nuggets blocks, which are the highest converting elements in the library. Already on Quoli? Open the integrations page to confirm your builder is wired up. New here: see pricing or message support@quoli.io with which builder you're using and we'll send a recommended page template.
Have a question or want to apply this to your store? Talk to our team and we read every message, replying same-day on weekdays.