Introduction: Crush BFCM with Social Proof
Black Friday and Cyber Monday (BFCM) are the biggest sales days of the year. It’s a golden opportunity for Shopify brands to boost their sales, engage customers, and strengthen brand loyalty. With intense competition and shoppers on the lookout for the best deals, showcasing trust and credibility becomes a key differentiator. Quoli is a native platform that offers powerful features for collecting and showcasing authentic product reviews which is essential to achieving success during BFCM.
In this guide, we’ll walk through how to use Quoli’s key features to build trust, engage customers, and drive conversions throughout the BFCM period.
1. Collect Reviews During High-Traffic Periods
BFCM brings an influx of new customers, which means a surge in transactions. Use this opportunity to collect reviews at scale with Quoli’s automated review requests. After purchase, Quoli automatically sends review request emails and reminders, encouraging customers to leave feedback.
Tips:
- Automate Review Collection: Set up automated emails to request reviews right after checkout or delivery. This helps you capture authentic, fresh feedback during the BFCM rush.
- Incentivize Reviews: Offer incentives such as discounts on future purchases or early access to holiday sales in exchange for leaving a review.
- Utilize Multiple Review Types: Collect not just text reviews, but also photos, videos, and UGC (User Generated Content), which are key drivers of trust during the holiday season.
2. Boost Conversions with Social Proof Widgets
Quoli’s social proof widgets allow you to showcase real customer reviews, photos, and ratings directly on product pages and throughout your store. During BFCM, social proof can be the final push customers need to make a purchase decision.
Tips:
- Display Review Nuggets: Use bite-sized review snippets (nuggets) to highlight customer satisfaction. These snippets can appear on product pages, homepage banners, or checkout pages to reassure hesitant buyers.
- Feature Top-Rated Products: Quoli lets you showcase top-rated products with a dynamic review widget, allowing customers to see which products are most popular.
- Customizable Review Widgets: Tailor your review widgets to match the BFCM theme, with festive colors and holiday-centric language that fits the season.
3. Utilize UGC to Build Trust on Socials
With shoppers flooding social media for product recommendations and deals, leveraging user-generated content (UGC) is more important than ever. Quoli allows you to collect, curate, and share UGC across multiple channels.
Tips:
- Turn Reviews into Ads: With Quoli’s UGC Ads feature, you can transform real customer reviews into social media ads. Share customer testimonials, unboxing videos, and happy customer photos directly on Facebook, Instagram, and TikTok to build trust and drive more traffic to your store.
- Highlight BFCM-Specific UGC: Encourage customers to share their BFCM purchases with branded hashtags, and feature this content in your email marketing, social ads, and product pages.
4. Optimize for Mobile and Customer Experience
During BFCM, customers will be shopping on the go, so ensuring your store is mobile-friendly and optimized for a seamless customer experience is essential.
Tips:
- Mobile-Friendly Review Collection: Quoli’s review requests are fully optimized for mobile. Ensure your customers can leave reviews with a few taps on their phones.
- Enhance Trust at Checkout: Display reviews and star ratings at key points in the checkout process. Seeing positive feedback right before making a purchase can reduce cart abandonment.
5. Strengthen Trust with Questions & Responses
BFCM shoppers often have questions, especially when purchasing from new brands or during time-sensitive sales. With Quoli’s Questions & Answers feature, you can answer product queries in real-time, reducing friction and ensuring customers get the answers they need to make informed decisions.
Tips:
- Enable Q&A on Product Pages: Allow customers to ask questions directly on product pages and respond promptly. The faster you can address customer concerns, the more likely they are to complete their purchase.
- Automated Responses: Use Quoli AI to automate responses to common questions. This ensures you can manage high volumes of inquiries during BFCM without overwhelming your customer support team.
6. Showcase social proof across the entire customer journey
From discovery to checkout, Quoli helps you leverage social proof to influence purchasing decisions.
Tips:
- Homepage Testimonials: Feature top reviews and customer stories on your homepage to create an immediate sense of trust.
- Checkout Page Reviews: Display recent reviews on your checkout page to ease any last-minute doubts and reduce cart abandonment.
- Post-Purchase Engagement: After BFCM, continue to engage customers by sending follow-up emails that include customer reviews, product care tips, and upsell offers.
7. Track Reviews Conversions and Optimize
As with any marketing strategy, analyzing performance is crucial to understanding what worked and what didn’t. Use Quoli Analytics to track your review collection rates, conversion rates from social proof, and customer engagement throughout BFCM.
Tips:
- Monitor Review Collection: See how many reviews you’ve collected during BFCM and which products are receiving the most feedback.
- Track Conversions: Analyze how review widgets, UGC ads, and Q&A are influencing conversion rates, and use this data to optimize for future campaigns.
Make the Most of BFCM with Quoli
This BFCM stands out from the competition by using Quoli to enhance your brand’s trust and credibility. From automated review collection to displaying social proof across your store and social channels, Quoli equips you with everything you need to drive sales and create a seamless, trust-based customer journey.
Don’t wait — prepare now and make BFCM 2024 your biggest sales event yet with Quoli!